Mobile Apps play a huge role in Digital Transformation. Let’s see how.
A lot of people are talking about digital transformation these days. When it comes to digital enablers, however, many sector executives fail to grasp the magnitude of the influence they may have.
In particular, the arrival of cutting-edge technologies such as IoT, AI, machine learning, and robotic process automation (RPA) has moved the gaze of business leaders away from assessing the importance and growth of mobile apps. This might have a negative influence on the company’s digital transformation efforts, therefore it’s important to examine this.
If a company is going to be able to compete in today’s digital world, it needs to have a strong presence on the mobile platform. As a part of a comprehensive digital transformation plan, mobile applications play a critical role in increasing productivity, revenue, and return on investment (ROI).
Before we begin, it’s important to understand the hoopla around digital transformation and why it should alarm you.
What is the term “digital transformation”?
Many meanings of the word “Digital Transformation” may be found on the internet, which further adds to the mystification. It’s not only about changing one or two procedures when it comes to digital transformation, according to experts. Transformation of the entire company model, process, people, and technology is all that is required to provide a seamless experience for customers.
The benefits of digital transformation
Trends and technology related to digital transformation are gaining strength. The following is a summary of the most recent trends expected to emerge in 2021.
- Customer Satisfaction Analysis
- The management of data (big data)
- In the future, the Internet of Things (IoT) will become the “new” business enabler for the IT industry.
- Computer-to-computer communication, machine learning, and robotics (RPA)
- Everything as a Service and Multi-Cloud Computing (Xaas)
- Acquisitions and partnerships
- Digital security
- Using mobile apps as a case study for digital transformation
Enterprises are increasingly undergoing digital transformations.
Digital transformation is anticipated to expand from US$ 445.4 billion in 2017 to US$ 2,279.4 billion in 2025, at a CAGR of 24.3% between 2018 and 2025, according to a MarketWatch report.
Components like solutions and services have been used to break down the worldwide market for digital transformation. Solution and service segments are further subdivided as follows: mobility; big data & analytics; artificial intelligence; IoT and others; and professional services and managed services. (Marketwatch.com, source)
Using a mobile app as a digital transformation facilitator
Mobile apps are typically viewed as a separate entity rather than a critical component of digital transformation by certain industry professionals. This has a significant impact. Leaders that want to reimagine how companies do business use mobile applications as part of their digital transformation plan.
Mobile app development, Cloud computing, Analytics, and other digital transformation technologies will increase at a dizzying rate over the next several years, as seen in the graphic below.
Digital revolution and the use of mobile apps
The introduction of smartphones has had a profound effect on the corporate scene, allowing for new prospects. In order to keep up with customers, companies can’t do more than rely on mobile platforms.
Mobile applications are the ideal way to stay ahead of the competition and keep consumers engaged in an age where the mobile-first approach is widely embraced and people rely significantly on their mobile devices.
Foreseeing the necessity of mobility in the workplace
Most firms have invested in workplace mobility in order to allow their employees to access their work from any location and at any time. Corporate mobility and digital transformation are inextricably linked because of the crucial role played by enterprise mobile applications in enhancing employee and company productivity.
Employee participation in mobile applications is on the rise.
By analyzing much research, it has been shown that a connected workforce is more effective and better connected with consumers. Profits may be increased by even a little increase in the level of employee engagement. Employees may stay connected to their jobs from anywhere they have access to a mobile device.
The following are some of the most important advantages of increasing employee involvement using mobile apps.
In a connected workforce,
- Customer service representatives are readily available to provide guidance and inspiration.
- Reduced stress caused by computer problems
- Saves time and improves productivity in processes
- Engagement and retention are improved as a result.
- When it comes to digital transformation, many CEOs are correct to include mobile applications as part of their plan.
How Mobile Apps play a role in Digital Transformation
Enterprises’ work processes are being revolutionized by mobile apps and cutting-edge technology like the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML). Here are some examples of how mobile applications may be used to alter businesses.
Transformation of the Manufacturing Industry via the use of technology
manufacturing productivity may be greatly enhanced by utilizing mobile apps. The manufacturing business may boost efficiency by using mobile apps and cutting-edge technologies like IoT, AI, and others to assist floor operators and supervisors in their day-to-day tasks.
Operators can obtain real-time machine data and share it with supervisors thanks to the apps. Supervisors may view operator data from any location and share it with their management, just like operators themselves. As a result, everyone on the floor has better access to information, which boosts efficiency.
Healthcare is undergoing a digital transition.
The healthcare business has been rocked by mobile apps. Because of medical applications, traditional consultations, medical claims, and medical advice are fully smooth to patients. There is less of a need for patients to go to the hospital because they can obtain counsel on the go via their cell phones.
In addition, mobile applications allow them to access reports while on the go. When it comes to patient care and medical records administration, apps are a huge assistance to healthcare facilities.
Construction is undergoing a digital shift.
There are several challenges in asset monitoring for construction organizations, but there are solutions to simplify the process while also lowering asset costs (by at least 30 percent) by utilizing a mobile app. This also speeds up the completion of the job.
To better track and manage construction project assets, mobile applications are commonly utilized in conjunction with IoT, RFID, Barcode, NFC, and Bluetooth technologies.
Retail is undergoing Digital Transformation
Retail order delivery management is sometimes complicated and prone to bottlenecks as a result of the digital revolution. Mobile applications have made it possible for customers to order without any difficulty and for businesses to benefit from a simplified delivery procedure that boosts customer satisfaction. Retailers have been able to provide better and faster service to customers because of automation.
Logistics is undergoing a digital transition.
Everything from raw materials to final delivery is handled by logistics businesses. It’s a complicated operation that includes everything from packaging and transportation of products and materials to warehousing, material handling, inventory control, and much more. An app may make even the most time-consuming tasks manageable.
Transforming media through digital means
Adding mobile applications to the media industry’s transformation plan has resulted in success. Using mobile applications and automation, the media sector can quickly and precisely exchange data in real-time from virtually any location.
As an alternative, real-time uploading of photos and videos of fascinating events to media networks is made possible by the programs. For both the industry and the users, the applications are making a positive impact.
Sales process undergoing digital transformation
Using a mobile application, a large manufacturer re-engineered its field sales processes.
We worked with one of our clients who had a significant number of secondary sales teams on a daily basis. Improving sales cycles and timely data updates were major concerns for primary and secondary sales teams.
Manual call reports and other sales-related job updates were time-consuming and expensive when done on paper. As a result, sales cycles were delayed as a result of decreased personnel productivity and efficiency.
As a full-stack mobile app development firm, we created a simple, easy-to-use, safe, powerful and powerful mobile and online application. As a result, the Android App for sales executives allows for the complete digitization of the process, while the web platform for senior executives allows for real-time tracking of all sales personnel’s daily activities and sales closures, along with the ability for field sales executives to punch in and out of calls in real-time.
The mobile app and the experience of the client
Creating a better customer experience is at the heart of digital transformation. Is it possible to communicate with clients on a one-to-one basis and be available to them round-the-clock? Your company can, of course, with the help of mobile apps.
The use of mobile applications helps businesses better connect with consumers and helps marketers discover client contact points in order to better target their marketing efforts. Chatbots and mobile apps have revolutionized customer service since they provide quick replies to questions or requests from consumers.
Overall, having mobile apps in the digital transformation program considerably enhances customer satisfaction.
The following are some of the most important advantages of improving the customer experience with mobile apps.
- makes it easier to communicate
- Increases client satisfaction
- Promotes company revenue
- Improves consumer satisfaction and competitiveness
- Increases the exposure of your brand
- the use of a mobile app to improve productivity
Mobile applications, on the other hand, make it easier to manage business-vendor-customer activities. Not only that, but the applications allow sales and marketing professionals to carry out their duties while on the road, therefore boosting the company’s return on investment.
The field sales may take the tasks from anywhere, anytime, and update sales data in real time to enhance sales cycles.
Organizations’ operational efficiency has skyrocketed thanks to workflow and process management software, resulting in improved Return on Investment (ROI) and expanded revenue.
The following are the main advantages of employing mobile applications for operational efficiency.
- Eliminates the possibility of high-cost mistakes
- Reduces the amount of money spent on overhead.
- Time is saved, IT costs are reduced, and customer service is enhanced.
Areas that need to be improved upon.
Despite the fact that many organizations today have implemented mobile applications, there is always space for development in order to accomplish the never-ending objective of company success. It is crucial to have high-quality applications in order to improve the consumer and employee experience.
Additionally, mobile apps might help speed up the hiring process. Effectively generating engagements, sales and staff productivity at the same time is what they should do.
Projects for Mobile Apps
Here we are, thanks to the first point. Most organizations admit to abandoning their mobile app development at a rate of around 50 percent. Mobile app development services are in high demand, thus a company’s ability to meet those demands must evolve along with it.
If you don’t keep up with the times, you might lose the race.
Obstacles to face to have Success on the Go
Businesses encounter a variety of challenges as they attempt to move forward with digital transformations and mobile development. Growing expectations and a limited budget are often reported as the key reasons for the decline in sales.
On the other hand, firms may save money by not hiring as many people and instead put that money into fixing the problems. The answer is to use this money to construct a tool that can help you address problems that demand additional human resources.
Maintaining and improving business algorithms is essential. Using mobile apps to enhance user capabilities, pay attention to technologies such as AI, IoT, AR/VR, Mobile bots, and Machine Learning to reach your new business goals.
Visit Borgfy for the Best Mobile App Development Services & Get Digitally Transformed
When it comes to developing a high-quality mobile app and MVP, our team of experts at Borgfy is here to help our customers handle the difficulties of increasing competition. Contact us for further information Borgfy