UI UX Helps Acquiring Customer
What is UI/UX? Why does it matter?
WHAT IS UI/UX?
Imagine if you posted something that you didn’t mean to and now you cannot delete it. It seems scary- doesn’t it? Or have you ever been caught in lectures using social media just because audio starts playing and you don’t know how to stop it? Or have you ever spent hours searching for some functions on an app or website? What about visiting a website but not being able to read anything because of the font and lack of contrast?
These are some of the examples of poor UI and UX designs. But what do these terms mean? UX refers to “User Experience”, which means the experience the customers have with a particular service or product. Now, UI stands for “User Interface”, unlike UX which refers to the overall experience of a customer, UI strictly refers to anything that a user may use to interact with a digital product or service.
WHY DOES IT MATTER?
So why does UI/UX matter? Let’s take an example of a plain cake without icing and a cake with icing. Sure, people will eat both of them, but the one that will look and taste good will be the one with icing. People will prefer and will try the cake again and again. UI and UX are like icing to your product. A good UI and UX design will make your product easy to use, understand, and error-free.
With the age of digitalization, businesses must reshape their business models to meet the needs of customers who are looking for their solutions online. But, at the same time with this digitization came a fierce wave of competition among businesses. So, for your brand to get recognized it is important to make it stand out more than others.
The UI/UX designs help to improve customer satisfaction and trust towards your brand making them loyal customers. Customers with good experience are more likely to be repeat buyers and recommend your product to more people, hence increasing the ROI of your business.
KEY ELEMENTS OF UI/UX DESIGN:
- Information Architecture: Information architecture is like a blueprint for the product. It gives an overview of the entire application or website. IA delivers the whole mapping of the application or website, containing information including navigation, application functions, and behaviors, content, and flows.
- Interaction Design: Interaction design is the design of interactive products or services that mainly conceptualize how the user is going to make interactions with the website or application.
- Learnable: If the customers don’t understand the use of the functions and they are not able to perform basic tasks, then the other factors, no matter how appealing, do not matter. For customers to have a hassle-free experience the functions need to be easy to use and understandable.
- Efficiency: Speed plays an important role in the competition. For better performance than your competitors, you need to provide results faster than them without regressing the quality. For this A/b testing and comparing the models will help to identify the changes that can be made to make the model more efficient.
- Visuals: Visuals attract customers. If you have a good UX framework but a poor UI design then the customer may quit even before using the service. The visuals not only include the color, font, and contrast of the service but also how it will affect the usability of the product.
WHY USE UI/UX DESIGN FOR YOUR APP/WEBSITE:
- With an engaging website and ease of navigation, customers are likely to be more loyal to your business and recommend it to their contacts. This will in turn increase the ROI of your business.
- A customer is more likely to use an app that is easy to use and at the same time attractive.
- An app with ease to navigation but poor visuals, similarly, an app with good visuals but poor navigation leaves customers with a bad experience. This means that you need to optimize your application or website with both UI and UX.
- UI/UX designing helps the business to save money in terms of upgrades and changes with a proper model.
SHOULD YOU HIRE AN UI/UX DESIGNER?
Every step in the process builds a foundation for your product and helps it to become better. To build a good UI/UX model for your product you need experienced designers having credible knowledge in the field. Here are some reasons to hire a good UI/UX designer for your project.
- To provide a better experience to your target customers you need to understand them. Different customers mean different needs to be fulfilled. UX/UI designers are specialized in understanding the behavior, needs, and patterns of customers which helps in creating the best design required.
- The Information Architecture of your website and the functionality makes the impression on your customers about your product. The usability defines whether a customer will stick to navigate throughout your website or leave halfway. For this getting professional help from UI/UX designers is the best way to avoid mistakes.
- In a design team, everyone has their ideas and perspectives. The designers want to make their website attractive, developers want to add more features. UI/UX designers help to make a website based on the perspective of what the user’s needs are and what they want.
DO YOU NEED HELP WITH UI/UX DEVELOPMENT?
Borgfy is an organization with some of the most intellectual minds, working passionately and helping start-ups, SMEs, MSME by giving shape to their ideas and developing their products.
Here, at Borgfy, our UI/UX designers focus on creating a design that provides an ideal user experience. We not only follow the structured process of designing but our designs also carry a simplicity that matches sophistication.
OR Mail Us info@borgfy.com
